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Tracking and analytics

Analyze your performance and adjust your strategies thanks to Chariow's reporting tools.

Odile ASSOGBA·May 6, 2026

Once your sales start rolling in, it's essential to run your business with precision. Chariow gives you detailed analytics tools and automation options so you can move from being a seller to a real entrepreneur.

1. Customer Relationship Management (CRM)

Long-term success depends on how well you know and manage your customer base.

How do you manage your customer relationships on Chariow?

Learn how to use the built-in CRM interface to track your buyers' journey.

  • What you will learn:

    • View purchase details by customer.

    • Interaction history for each user.

    • Contact your customers (email, WhatsApp) directly from the dashboard

    • Analyze performance (revenue, purchase frequency, retention…)

    • Use marketing tools (promo codes, pop-ups, banners, campaigns)

    • Track your sales and follow up with your customers easily

2. Accounting and Revenue

Track your earnings and simplify your admin work.

How do you generate an income statement on Chariow?

Keep an eye on your profitability. Learn how to extract accurate reports on your sales for your personal accounting.

How to export sales and customer data?

Need to process your data somewhere else? Learn how to export your customer lists and order files in CSV format so you can use them in your own tools.

3. Data analysis and "Pulses"

Go beyond raw numbers and understand the "pulse" of your store.

How do Pulses work on Chariow?

The Pulses are your store’s real-time data notifications. This tutorial shows you how these signals help you instantly understand your customers’ activity.

How to create a workflow on Chariow?

The workflow is the brain of your automation. Learn how to set up automatic actions triggered by specific events (like a purchase or an abandoned cart).

4. Notifications

Connect tracking tools to your store to get real-time notifications and stay responsive.

Get sales alerts on Telegram

Never miss a sale again! Learn how to connect your Chariow store to your Telegram account to get an instant notification for every new order.

  • Benefit: Real-time tracking of your performance right on your phone.

Key points for effective tracking and analysis:

  • Check regularly: Make it a habit to check your stats and your dashboard so you always know how things are performing.

  • Act on the data: Data is useful only if it helps you make decisions: adjust your prices, improve your descriptions, launch new promotions.

  • Know your customers: Good customer management lets you offer a personalized service and build loyalty with your audience.

  • Stay informed: Use alerts so you never miss a sale and can react quickly if needed.


Need help? Contact our support via chat or at [email protected]

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