company logo

Help center

Go to Chariow
All collectionsCreatorsResourcesGuides et TutorielsGetting Started with ChariowMarketing and promotion

Marketing and promotion

Optimize your sales with built-in marketing features: campaigns, popups, banners, and discounts.

Odile ASSOGBA·October 6, 2026

The success of your Chariow store also depends on effective marketing and promotion strategies. This article brings together the essential video tutorials to attract new customers, build loyalty with your audience, and maximize your sales thanks to targeted campaigns, discount codes, pop-ups, and promotional banners.

1. Conversion tools and promotions

Learn how to create irresistible offers to push your prospects to take action.

How do you create and manage discount codes?

The promo code is a must-have tool for your launches or seasonal sales.

  • What you’ll learn:

    • Create a custom code (e.g.: PROMO20).

    • Set a percentage discount or a fixed amount.

    • Limit the validity period or the number of uses.

How do you create a promotional banner?

Display an important message or a special offer at the top of your store in a clean, stylish way.

How to create a popup on Chariow?

Grab your visitors' attention as soon as they arrive or before they leave your page to offer an irresistible deal.

2. Export your checkout: The Snaps

Sell your products directly on your other websites without redirecting your customers.

Embed Snaps on Chariow

The Snaps are dynamic and smart buttons. This tutorial shows you how to generate them to import the checkout funnel of a Chariow product onto any external site (WordPress, Wix, personal site, etc.).

  • Benefit: Reduce friction and boost your sales by letting your customers buy without ever leaving your current site.

3. Social proof and visibility

Reassure your future customers by showing that your store is active and that people love your products.

How to create a Spotlight on Chariow?

The Spotlight is the perfect tool to highlight your success. Learn how to generate a professional visual of your sales figures on Chariow to share it on your social media.

  • Benefit: Build credibility for your expertise and show the traction of your products to your audience.

Add customer reviews with the Proof Widget

Display real-time purchase activity on your store to create a bandwagon effect and reassure new visitors.

4. Performance tracking

Track how effective your promotion channels are so you know where to focus your efforts.

Create and track a marketing campaign

Stop guessing, start measuring! Learn how to create tracked links so you can pinpoint exactly which sources (Instagram, email, ads) are making you the most money.

  • Text summary / Key points:

    • Setting up campaign parameters for tracking.

    • Generating custom tracking links (UTM).

    • Analyzing stats (clicks, conversions) to measure ROI.

    • Adjusting strategies based on the data collected.

  • Useful link: Create a marketing campaign to track and optimize sales

Key points for successful marketing and promotion:

  • Know your audience: Adapt your messages and offers to your customers’ needs and expectations.

  • Offer value: Discounts and promotions should be seen as real opportunities by your customers.

  • Measure and adapt: Constantly track your campaign performance to understand what works and adjust your strategy.

  • Be visible: Use a mix of tools (promo codes, pop-ups, banners) to maximize your reach and impact.

Next steps

Once your promotion strategies are in place, check out the final part: Tracking, analytics, and automations to drive your growth and automate your revenue.


Need help? Contact our support via chat or at [email protected]

Did this answer your question?
😞
😐
😁