Once you’ve created your downloadable product, you can personalize it by turning on different features to make its presentation and management even better. Here’s a quick look at the options available on the product details page.
Automatic discount 
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This option lets you give an automatic discount to a customer who left their cart, usually on the third reminder. It helps encourage them to finish their purchase.
Sale price validity period 
Create some urgency by setting up a limited-time offer. The promo price will only be valid during the time frame you set, which can push customers to buy faster. This is what activates the countdown on the sales page.
Product URL 
Customize your product’s URL to make it easier to remember, share, and find. This also makes your link look nicer and more professional.
Post-purchase guide 
Add a guide for your new customers to help make sure they’re happy after they buy. This guide can include instructions, usage tips, or extra info.
Protect your files with a password 
Secure your premium content by adding password protection. That way, only buyers can access it and it’s much safer.
Add watermarks to your files 
Automatically protect your downloadable files by adding a personalized watermark with your customer’s details. This discourages unauthorized sharing.
Set a purchase limit 
Make your product feel rarer by limiting how many times it can be sold. Once the limit’s hit, it won’t be available anymore.
Hide from store 
Keep your product private. It won’t show up in your store and is only accessible through a direct link.
Hide purchase count 
Keep your sales stats private. The number of purchases won’t be shown publicly on the product page.
Collect shipping addresses 
Even if it's a downloadable product, you can still collect your customers’ shipping addresses. This option is handy if you ever plan to sell physical products or need that info for something else.
For the next steps to customize your product, you can check out the article: Personalize a product on Chariow
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