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Customize the URL of a Chariow store

Here are the general steps you need to follow to customize your store's URL and make it more professional and easier to remember.

Odile ASSOGBA·September 16, 2026

Customizing the URL is essential for branding and SEO (natural referencing). Instead of a generic address, you can adapt your store’s address so that it faithfully reflects your brand name. Also, if your current address is blocked on some social networks, Chariow now lets you instantly change your domain extension (for example switching from .store to .com or .online).

Optimization example: Instead of https://abcdefg.mychariow.store, you can aim for https://afriklic.mychariow.com.

Step 1: Go to the domain settings

  1. Log in to your Chariow dashboard.

  2. In the left menu, click on "Settings".

  3. In the customization section, select "Domain name". You’ll arrive on the interface dedicated to your "Custom URL".

Step 2: Click on the button that matches the action you want

Option A – Customize the name (Slug)

If you want to change the main part of your address (your brand name):

  1. Find the "Custom URL" section and click the "Customize name" button.

  2. In the dedicated field, enter the new identifier you want to assign to your URL (for example: afriklic).

  3. Save and confirm: * If the chosen name is available, confirm to immediately activate your new URL.

    • If the name is already being used by another seller, the platform will tell you that it’s unavailable. You’ll then need to try a variation (e.g.: add a word, a letter, or a hyphen).

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IMPORTANT: This action is irreversible. Once it’s saved, you won’t be able to change your store URL anymore.

Option B – Change the URL extension

If you’re facing sharing restrictions or if you prefer different branding, you can change the extension:

  1. In the box "Custom URL", click the "Change extension" button.

  2. A pop-up window opens with several options suited to your business (e.g. .mychariow.co, .mychariow.com, .mychariow.market, .mychariow.online, .mychariow.shop). Pick the extension that works best for you, then click "Continue".

  3. Answer the question "Why this change?" by choosing the reason that fits (e.g. Extension blocked on WhatsApp, For a more professional image, etc.) and click "Continue".

  4. Review the summary on the "Confirm change" screen and click the "Confirm change" button.

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NOTE: Changing the extension is subject to a security delay. Once the change is confirmed, you have to wait 60 minutes before you can modify your shop's extension again.

Tips & good things to know when changing an extension

  • Immediate availability: Your shop becomes accessible at the new address instantly.

  • Traffic continuity: The old web address keeps working in the background. Your existing customers won’t be affected and will be redirected automatically.

  • Flexibility: You can switch back to your previous extension at any time (after the 60‑minute delay).

  • Formatting: When choosing the name (slug), use only lowercase letters, with no spaces or special characters (they’ll be replaced automatically).

  • Communication materials: Remember to manually update your professional links in your social media bios (Instagram, TikTok, Facebook) and your different marketing materials.


Need help? Contact our support via chat or at [email protected]

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