A workflow is a series of automated steps that run in a specific order to accomplish one or more specific tasks. It's kind of like a recipe, where each ingredient and each action (mixing, heating) follows one after another in just the right order. In marketing, a workflow is a powerful tool that lets you automate repetitive processes to get more done.
A workflow is built on two key elements:
The trigger: This is the event that kicks off the automation. For example:
A customer signs up for your newsletter.
A customer abandons their cart.
A customer buys a product.
The action sequence: This is all the steps that happen right after the trigger. These actions can be:
Sending a welcome email.
Adding the customer to a contact list.
Sending a reminder message on WhatsApp.
By using workflows on Chariow, you can automate key processes for your shop. This lets you focus on creating your products and growing your business, while your workflows do the work for you.
Recover abandoned carts: This is one of the most effective uses for a workflow. If a customer leaves your shop without completing their order, a workflow can automatically send them an email or a message to follow up. You can even add a discount to encourage them to come back and finish up their purchase, making conversion much more likely.
Keep your customers coming back: After a purchase, a workflow can automatically send a thank you email. In that email, you can recommend a related product (cross-sell) or invite them to join your newsletter, so they stay engaged.
In short, workflows help you offer personalized and automated customer journeys. It's a tool that lets you boost sales while saving you the time and effort of doing it all by hand.
Need help? Contact our support via chat or at [email protected]
