Analytics data is a huge asset for growing and optimizing your online shop. The Analytics section in your Chariow dashboard was built to give you a super clear and detailed overview of how your business is doing, from revenue to the behavior of your visitors.
Understanding these stats is the key to making smart decisions and turning simple shop management into a real growth strategy.
Regularly checking your analytics lets you:
Check your shop's financial health: Get a clear view of your net profits, average basket value, and revenue growth.
Understand your visitors' behavior: Spot the days and times your shop gets the most visits so you can tailor your marketing campaigns.
Spot your best-performing products: Find out which items bring in the most revenue, grab the most interest, or have the best conversion rates.
Check how effective your marketing moves are: Measure the impact of your social media posts, ads, or collabs on your sales and traffic.
Adjust your strategies: Optimize your prices, promos, product descriptions, and marketing based on real data.
Boost your retention rate: Get to know your customers better so you can keep them coming back.
This section breaks down into several key indicators that give you a full view of how your shop is doing.
Summary: This button shows you at a glance your shop’s key stats: Visits, Sales, and Customers.
Sales: This section gives you a quick look at your revenue and sales by product/country. It’s a key indicator to gauge how well your marketing efforts are working.
Visits: Check your shop’s daily activity to spot traffic spikes and your best days for visits. Analyze where people are coming from (country and source) so you can target your ads better and focus your marketing. And, track which devices are used (mobile or computer) to make sure the experience is smooth everywhere.
Customers: Quickly find all your customers, both new and your most engaged ones. This info is super helpful to boost your retention rate.
Conversion rate: Check conversion rates by device and by country. That way you can put your marketing energy where it works best.
Advanced filters: Get to specific data faster with filters by campaign, product, discount code. It saves you a ton of time because instead of searching manually through every transaction, you instantly access the key figures to make quick marketing calls.
Identify your best-sellers: Highlight the products that bring in the most revenue or interest on your homepage. Create special offers around these items to boost your sales even more.
Optimize your prices and offers: If a product has high sales volume but brings in little revenue, you might consider increasing its price. On the other hand, if a product isn’t selling even though it gets visits, you could put it on sale or update its description.
Refine your marketing strategy:
If most of your traffic comes from one platform (e.g., Facebook), focus your content and ad efforts there.
If your revenue jumps after posting a certain type of content (video, blog article), keep making more of it to attract even more customers.
Improve the user experience: If a product gets lots of visits but a low conversion rate, try reworking its description, photos, or how clear the offer is. Make sure your store works well on the devices your visitors use most (mobile vs. computer).
Keep your customers coming back: Use info about your repeat customers to set up loyalty programs or personalized offers.
By smartly using the data from the Analytics section, you can make informed decisions and turn simply running your store into a real growth strategy.
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