Why do I record failed sales?

Understanding why payments fail and how to avoid it

Noticed some sales aren’t getting completed on your store? Don’t worry, there’s a bunch of reasons a transaction can end up failing.

Here are the main reasons we’ve found, plus some tips to fix them.

What causes a failed sale?

1. Customer abandons payment
   Sometimes customers leave the page before finishing the entire payment process. A little hesitation, a quick distraction, or just not trusting the process enough can stop the transaction.

2. Not enough funds
   If the customer doesn’t have enough on their account at checkout, the payment just won’t go through.

3. Temporary issue with mobile operator
   Payments run through mobile network providers. If there’s any instability or a quick hiccup, the payment might not get approved.

Our recommendations

To lower failed sales, here’s what we suggest you set up

• Encourage your customers to:

  • Check their balance before purchasing,

  • Get connected to a good network (stable Wi-Fi or 4G),

  • Use an up-to-date browser for best compatibility.

Set up automatic follow-up workflows: you can schedule automatic email reminders to invite your customers to try their purchase again.

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